TALKING INTERNATIONAL TRENDS WITH JORDI GRAMUNT
If you swing by leggo-work.com, you’ll find a juicy, eye-popping portfolio belonging to the one and only Jordi Gramunt, a freelance concept developer specializing in print, digital and brand design.
“At risk of sounding cliché,” he says, ”The internet has changed everything.”
What an understatement.
Lover of music, movies, sneakers, comic books, streetwear and travelling, Jordi has a lot of influences. Despite a heavy focus on online branding and web projects, Jordi recognizes and actively fosters the current trend to include elements of handcrafted work in his designs.
“In a world where almost everyone seems to have basic knowledge of Photoshop, to be able to offer something different is very important,” he points out.
“Sometimes you have to go back to your roots to realize why you decided to start in this business, how you can offer something special.”
Special is the right word for the mix of bold futurism and powerful, hinted-nostalgia that shines through his vast collection of completed projects. It makes sense to see this mashup of old and new trends in his design work, which has clearly been informed by the unconventional trajectory of his career.
Jordi started out in the 90’s, doing printed flyers for the sort of countless parties and concerts Barcelona (his hometown) was known for. That morphed into a full-on career working for Filmax Entertainment, an audio/visual behemoth in Spain.
After a few years of earning his chops, Jordi felt the need for a radical change, and did a career pivot, completely switching gears to focus on work for smaller design studios.
“With studios like Flyers Barcelona, Lemon Grafic or Magic Box, I found more creative freedom.” That creative freedom bled nicely into an equal creative confidence. “I started working as a freelancer a few years later,” he beams enthusiastically.
Smack dab in the middle of his freelancing career, Jordi moved from Barcelona to set up shop in Germany’s notoriously inspiring capital, Berlin.
Both cities are celebrated for their creative environments, with a heavy emphasis on art exhibitions, concerts and a multitude of interesting projects for artists and graphic designers.
“Here, though, I find more freedom compared to my hometown,” he decides, adding, “Barcelona has lost a bit of spontaneity.”
Despite this wealth of experience and relocating, Jordi still believes the greatest impact on his work has been the internet. “It allows me to get in touch with people that otherwise I wouldn’t have met, but it also puts pressure on me to be up to date.”
Pressure can equal creative blocks. To prevent the stagnation of inspiration, Jordi has adapted his processes to include heavy research, and tons of notes and sketches, until he finds an idea that works.
“In my experience, the best ideas usually come from rough layouts and mistakes.”
It’s an oldschool way to make some seriously newschool designs. Check out his site and see for yourself!