When you're creating a website, your main landing page is incredibly important. You'll want to show who you are, what you do, and communicate clearly to your visitors and customers the types of services, products, events or information you're offering.
Getting it right is something most of us will spend the bulk of our time perfecting. In fact, you'll probably obsess over it more than when you're plucking your own eyebrows.
Full disclosure? There's another aspect to your website that deserves an equal amount of attention. It's the part that can convert visitors into clients, and generate revenue - and you've probably been neglecting it like an apathetic beast.
WHY IS YOUR CONTACT PAGE SO IMPORTANT?
Glad you asked. Simply, it's the most straightforward way that you can clearly encourage your customers, visitors and followers to communicate with you, find you, and engage with you.
It's crucial that this part of your website become structured in such a way that people will feel compelled to contact you and communicate in a way that is not only relevant to their needs, but also your own.
KNOW THE PURPOSE OF YOUR CONTACT PAGE.
In most cases, your contact page is essential to give your visitors a place to ask questions, or to provide feedback.
It also serves as an "online business card" and lets you communicate to the public the best channel to reach you. It could be by phone, by email, in person or maybe (if you're incredibly ambitious) by smoke signal or carrier pigeon.
ASK YOURSELF A FEW QUESTIONS BEFORE YOU START.
Are people going to be contacting you to make an order? Are they providing you with feedback? Will they need to ask you questions or clarify things? Are they applying for your time and energy? Should you include a map to encourage walk-ins?
Nailing down the kind of information you need to make informed decisions is likely going to be the greatest hurdle you face. Make sure the information you collect is going to help you be more productive.
USE A FORM.
One of the best ways to encourage people to reach out to you is to use a form on your contact page.
You absolutely don't want to force anyone to navigate away from your site, to drudge into their personal email account just to get in touch with you. People can be very (ahem - VERY) lazy. Cut out any extra steps that might present as a barrier to letting them speak to you.
Of course, there's an even better reason to stick a form on your page. Forms also allow you to keep track of contacts in a spreadsheet.
Forms become an excellent tool to collect emails, and quantify clearly the types of feedback you're getting. This will provide you with not only incredible insight for your business, but it also eliminates the labour involved with organizing and populating a spreadsheet manually.
You can make better choices for your business by cataloguing the communication you recieve from your visitors and use it to drive sales, start a newsletter, or improve your services.
DON'T ASK FOR TOO MUCH INFORMATION.
Listen detective, over 58% of all online traffic is coming from mobile. More than half of the time people will be looking at your site on their phones.
They will LOATHE the epic thumb dancing needed to fill out a gazillion fields. By "a gazillion", think more than 6.
Less is more, so be very tough on yourself when deciding on what you are going to make people trying to contact you fill out.
Do you need to know where they are located? Do you need their email? Do you need their phone number? Are you interested in specific information? These questions will help you significantly narrow down the info you need from the person trying to contact you.
MAKE THE CONTACT PAGE EASY TO FIND.
Remember, the world is full of people who would have a hard time finding their own reflection in a mirror. Attention span from online users is frightfully short.
You really want to make the link for your contact page clear and visible. If people are forced to hunt for too long to get in touch with you, they may give up before they find the contact information they need.
It's smart to have a CONTACT US link on every page 0f your site, and ideally it would be placed in the exact same spot on each page, for example in the top right corner.
DIRECT THEM TO YOUR SOCIAL MEDIA CHANNELS
You want to make sure visitors to your site also have an easy path to your social media channels. Encouraging visitors to click through to interact with you on Facebook, Twitter, Instagram, LinkedIn, and Pinterest can easily help grow your followers.
Using simple logos for each channel will make it easy for you to direct your traffic without cluttering up your page or giving information overload that would just confuse and deter click-throughs.
You should, like the CONTACT US link, include social media links on each page of your site in a consistent location.
YOU GOT THIS.
With a mindset focused on facilitating easy communication, you'll watch your contact page build your business exponentially.