UVP statement builder.

Your unique value proposition (UVP) is the most important message on your website. It sets you apart from the competition and tells visitors why they should choose you. Writing one means understanding both what you offer and what your customers need.

Elevator pitch

Define clearly what your product or service brings to the table. Focus on three areas: benefits, experience and features.

What is the core benefit your product or service provides? This is the primary reason customers would want what you offer. Focus on the advantage your customers will gain.

What kind of experience does your product or service offer? Focus on how it makes your customer feel, or how it fits into their lifestyle and daily routines.

What are the key features of your product or service? List the specific attributes that make your offering unique, the tangible aspects that deliver the benefits and experience above.

Jobs-to-be-done

Understanding your customer's needs is crucial for positioning your product. Group those needs into emotional jobs, fears and functional jobs.

What is the core benefit your product or service provides? This is the primary reason customers would want what you offer. Focus on the most impactful advantage your customers gain.

What fears or concerns do your customers have? Addressing them directly in your UVP can ease hesitation and build trust. Consider what might be holding them back from choosing your solution.

What practical needs does your product fulfill? This is the job your customer needs to get done, often tasks your product simplifies or makes possible.

Process overview

Analyze the obstacles to adopting your product or service, including the substitutes customers use today and the inertia that may keep them from switching.

What alternatives do your customers currently use? Identifying the competition helps you see what differentiates your product. Think about both direct competitors and alternative solutions.

What are the barriers to switching to your product? Inertia is the reasons customers might resist changing from their current solution: familiarity, perceived effort in switching, or skepticism about the benefits.

Part of the Ultimate Website Copy Prep Guide. This worksheet was created in Pagecloud.

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