Introducing Pagecloud Popups: A Better Way to Increase Engagement and Conversions

Engaging your audience effectively is the key to success for your online presence. A website that is dynamic and delivers value without overwhelming users can mean the difference between someone who is just browsing and someone who is likely to become your customer. 

Pagecloud Popups are more than just lead capture tools; they improve interaction with your visitors. Whether you’re looking to capture more leads, announce a special offer, or increase user engagement, Pagecloud Popups are designed to deliver noticeable results. With easy integration across multiple platforms, Pagecloud Popups ensures that no matter where your website calls home, you can still enjoy the full benefits of what Pagecloud has to offer.

Check out more on Pagecloud Popups below! 

• What are popups and banners?
• Types of popups and banners
• Why we made popups
• What can popups do for your website?
• Popup use cases
• Best practices 
• More to come
• Get started

Checkout Pagecloud Popups on Product Hunt today!

What are Popups and Banners? 

In the web design world, popups and banners are lead capture tools used to deliver value and engage users on your site. Popups and banners typically aim to capture user attention and prompt an action like clicking a button, filling out a form, visiting a certain page, etc. While both service similar functions, they differ slightly in format and usage: 

Popups: Popups are windows or boxes that appear over your website page’s content, attracting your visitors attention. Popups are designed to appear based on certain triggers like time on page or scroll position. Generally popups pause visitors’ interactions with your page to draw their attention. This makes them incredibly effective for capturing leads, promoting offers, or delivering important information. 

Banners: Generally more static and less intrusive than popups, banners are placed at strategic locations on a webpage, such as the top or bottom. They can be used to announce new features, promotions, or provide alerts. Banners often stay in view as the user navigates the site or can be dismissed with a click.

Types of Popups

Understanding the various forms of popups and banners will help you choose the right type for your specific needs. Here are a few common types:

• Exit intents: Exit intents are designed to trigger right before your user leaves the page to maximize conversions and decrease bounce rates.
• Lead capture: These popups include a form so you can get new signups and increase conversion rates. 
• Offer: Promotional popups can offer discounts, deals, and free services to help your users convert.
• Welcome: These popups are usually included on a homepage to welcome new users with a value-based offer.  
• Subscription: Popups can promote newsletter or other subscription services.
  
• Social engagement: Promote your other social channels with a popup that links to your facebook, instagram, linkedin, etc. 
• E-commerce: E-commerce popups include new products or discounts. 

Popup Layouts

We have several available popup layouts you can choose from! And of course you can always customize your popup layout by adjusting the size and inset. 

• Modal popups: In the middle of the screen, these demand immediate interaction, either to close them or take action. Modal popups can be vertical or horizontal orientation.
• Full-page: These cover the entire screen, turning all the visitor's attention to the message. Although similar to modal popups, they are typically used for major announcements or offers.
• Slide-in popups: These slide in from the side, top, or bottom of a page, providing a less disruptive user experience while still capturing attention.
• Sticky banners: Fixed either at the top or the bottom of the page, sticky banners remain visible as the user scrolls, providing a constant reminder without needing to block content.

Using Popups and Banners Strategically 

When used strategically, popups and banners can dramatically enhance your website’s performance. They can be tailored to match the look and feel of your site, ensuring a seamless user experience while also serving as powerful tools for increasing conversion rates, promoting engagement, and providing valuable information at just the right time.

Popups and banners are an important piece of your marketing campaigns and function of your website! Have a new product launching? Set a banner with to remind visitors of the time of launch. Just wrote a new blog post? Use a popup to display your new content. Have a promotion running? Display a discount code! Popups and banners should always be designed with the user in mind. 

Why we Made Pagecloud Popups

With almost a decade of experience in the web building world, here at Pagecloud we understand how important it is to use your website effectively. We want our user to create a websites that not only looks good, but works overtime to continue to bring you business. Your website should be more than just a static design. That’s why we created Pagecloud Popups! 

Inspired by our Dedicated Users!

Feedback plays a crucial role in our development process. When we noticed a recurring request for better engagement tools, we took action. Our users expressed a need for a solution that could help them capture more leads, promote their offerings more assertively, and ultimately convert more visitors into loyal customers. The introduction of Pagecloud Popups s a direct response to this feedback, designed to empower business owners and marketers.

Bridging the Gap between Flexibility and Ease of Use 

One of the primary challenges with existing popup builders is their rigidity. Many available tools restrict creative freedom which can mean designing popups that don't feel like a part of your website, and can deter users. Pagecloud Popups is the MOST flexible popup builder on the market and comes jam packed with design features in an easy-to-use editor shown below!

Our tool is simple and flexible, ensuring that anyone can design and deploy effective popups and banners without any coding knowledge. Whether you're looking to implement a simple email sign-up form or a complex promotional campaign, our popup builder provides you with the tools you need to customize your approach. This level of customization ensures that every popup or banner feels like a natural part of your site, enhancing user experience rather than disrupting it.

Expanding our Reach

Pagecloud Popups can be not only used on websites built with Pagecloud, but also on other platforms. This enhancement is aimed at helping our users maximize their reach and impact, regardless of the website host, thereby supporting their business growth across the digital landscape.

Why use Pagecloud Popups on your Website? 

Incorporating Pagecloud Popups and Banners into your website design not only enhances the aesthetic appeal but also significantly boosts your site's functionality and user engagement. These tools are designed to provide tangible benefits that can transform the way you interact with visitors and convert them into customers.

• Increased Engagement: Use popups and banners to guide users through your conversion funnel by presenting timely and relevant offers or information, which encourages deeper interaction with your content.

• Higher Conversion Rates: Place essential calls-to-action prominently using popups and banners to simplify the user's journey towards actionable goals, thereby increasing the likelihood of achieving higher conversion rates.
• Enhanced User Experience: Design popups and banners with user experience in mind to ensure they complement rather than disrupt the visitor's journey. Customizable timing and aesthetics allow these tools to integrate seamlessly into your website.
• Versatility Across Platforms: Utilize Pagecloud popups and banners not only on Pagecloud-built sites but also on external platforms like Squarespace or Wix, allowing for consistent marketing and branding across different sites.

Popup Use Cases

There are so many ways you can utilize popups and banners on your website to inform, engage, and get your users excited! Here are just a few ways you can use popups on your site:

• Newsletter Sign-Ups: Use popups to encourage visitors to subscribe to newsletters, triggered by behaviours such as spending a certain time on a page or at the end of an article.

• Promotion of Special Offers: Place banners at prominent positions like the top of the homepage to highlight special offers, sales, or discounts. Use timed popups to capture attention during critical moments, like when a visitor is about to leave the site.

• Event Registrations: Promote registrations for events, webinars, or workshops through popups that appear after visitors engage with related content or spend a specific amount of time on your site.
• Holiday Hours: Let your visitors know of changes to your business hours during holidays.
• Feedback Collection: Employ a discreet banner or a slide-in popup to invite users to participate in surveys, enhancing the likelihood of obtaining valuable feedback.
• Social Media Engagement: Increase social media following by using banners or popups on pages where users have shown positive interaction, encouraging them to follow your channels.

• Product or Service Announcements: Announce new products or services with popups on site entry to ensure every visitor receives the information immediately.

Popup Best Practices for Success

Here are some easy tips to remember on how you can best use popups to maximize conversions on your website! 

• Clear Purpose: Make sure each popup and banner has a clear goal. Align the design and content with this goal to effectively communicate your message.
• Timely Appearance: Set popups to show up only after visitors have interacted with your site to avoid interrupting their experience. Use tools like delay timers and exit-intent technology.
• Simplicity is Key: Keep your message brief and your design clean. Simple, attractive visuals help get your point across without overwhelming your visitors.
• Easy to Close: Ensure that visitors can easily close popups. A clear "X" or "Close" button improves the user experience and keeps them in control.
• Continuous Testing: Regularly test different designs and timings to see what works best. Use A/B testing to make informed decisions that improve performance.
• Respect the User: Make sure your popups and banners enhance the user experience without being intrusive. Avoid negative impacts like increased bounce rates or user frustration.
• Expand Your Knowledge: For more tips on creating effective popups, check out our blog post, "How to Design Effective Popups." This guide offers additional strategies and insights to help you craft popups that effectively engage users without detracting from their overall experience.

More to come...

This is just the first iteration of Pagecloud Popups, and we have more features in the works to continue to improve your experience and ensure you're getting the most of your popups. 

• Custom conversion goals: Set custom goals for your popups and banners that you easily track in your dashboard.
• User segmentation: Configure who gets to see your popup or banner based on previous behaviour, location, and more.
• Scheduling: Schedule start and end dates and time for your popups and banners.
• More trigger options: Additional actions that trigger your popup like button clicks. 
• A/B testing: Test variations of your popup or banner to see what works best and optimize based on your results. 

How to Get Started with Pagecloud Popups

Getting started with Pagecloud Popups is easy and totally free! You can design and publish popups and banners on your website and get 500 impressions/month. 

Get started in 3 easy steps! 

1. Sign up for an account and choose a template

2. Customize your popup by editing text, adding your logo, and swapping your images. 

3. Set your triggers and publish! 

You can visit our support centre for more on getting started with Pagecloud Popups.

Let's go!

Ready to take your website to the next level? Explore the full potential of Pagecloud Popups and Banners today and start creating more impactful, user-friendly interactions. 

Visit our features page to learn more about how our tools can enhance your digital presence, or start your free trial and experience the benefits firsthand. Don’t forget, our support team is here to help guide you every step of the way!