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18+ Stunning App Landing Pages that Convert [How To Build Your Own]

Philip Westfall, July 12, 2018

Building a landing page for your app that is both visually compelling and high-converting is incredibly important...

This stand-alone page could be the difference between the success and failure of your entire business or idea.

Because app launches require so much time and money, there is a lot of pressure placed on how this landing page (aka splash page) will perform.

In this article, we will showcase examples of the most stunning landing pages online, as well as walk you through a step-by-step process on how to build your own. 

Note: there is a wide variety of landing page styles. Some landing pages only require a form and a little bit of social proof because the ad driving visitors to the page provides enough context. Other pages required a lot more information, especially for complex products. More on this below.

Best App Landing Page Examples

Vanido


Why this is a great landing page:

 Things we think they could do to improve the page:

Tapcart

Why this is a great landing page:

Things we think they could do to improve the page:

Pacemarker

Why this is a great landing page:

Things we think they could do to improve the page:

Google Duo

Why this is a great landing page:

Things we think they could do to improve the page:

Wistia

Why this is a great landing page:

Things we think they could do to improve the page:

Invision

Why this is a great landing page:

Things we think they could do to improve the page:

Nothing*

*Everything that we thought of, Invision is already testing out. As we wrote this article, there are at least 3 other versions of this page trying to optimize conversions. (More on A/B testing later)

Here are some of these versions:

(Note how a video was added to the bottom left hand corner)

(Note how the main CTA has changed)

MYLO

Why this is a great landing page:

Things we think they could do to improve the page:

 Slack

Why this is a great landing page:

Things we think they could do to improve the page:

Nothing*

*Everything that we thought of, Slack is already testing out. As we wrote this article, there are at least 2 other versions of this page trying to optimize conversions. (More on A/B testing later)

Here are some of these versions:

(replacing actual product shots with various illustrations)

(shortened page with added color)

Front App

Why this is a great landing page:

Things we think they could do to improve the page:

Marvel App

Why this is a great landing page: 

Things we think they could do to improve the page:

Noisli

Why this is a great landing page:

Things we think they could do to improve the page:

Keeply

Why this is a great landing page:

Things we think they could do to improve the page:

IFTTT

Why this is a great landing page:

Things we think they could do to improve the page:

Camera+

Why this is a great landing page:

Things we think they could do to improve the page:

How to build your own landing page

Step 1. Gather information

Before you start building your landing page, it’s important to ask yourself a few questions to understand the purpose of the page as well as what content it will contain.

What are you selling/promoting?

Start by creating a collaborative document with your team (like a Google Doc) that clearly highlights your unique selling proposition (USP). The document should contain your key messaging, features, and benefits. The length of the page should be determined by the number of features your product offers as well as the complexity of your product.

Who will be viewing your landing page?

Will the page be serving as your main website or will it be the page people land on after viewing an ad? For example, if your ad is an explanatory video, your landing page can be much shorter than if it is is simply a text-based or display ad.

What resources do you have? (people, visuals, videos, copy)

Depending on the size and financial resources of your business, you may or may not have access to a professional photographer, designer, developer, videographer, and writer. These elements need to be taken into consideration when building your page. If resources are limited, it is better to start small and build your way towards something with more elements or complexity.

Step 2. Wireframe or prototype your landing page

Whether you’re designing the page yourself or relying on a professional, the first step usually starts with a whiteboard or pen and paper. Designing this way will allow for multiple iterations before deciding to move the mockup to a more robust design software

During each step, it is important to discuss your ideas with others as constructive collaboration always drives better results.

Once you are happy with the initial mockup, most professionals will decide to use Photoshop or Sketch to create a visual representation of the landing page, relying on the pre-established visuals and copy. Once the design is complete, designers will often import into tools like InVision to create an interactive prototype and collect feedback.

On the other hand, non-designers, along with a growing number of creative professionals, have started bypassing these steps by creating live mockups in website building platforms like PageCloud.

Platforms like PageCloud allows users to simply hit publish when everyone is satisfied with the design. There is no requirement to design the page again or hand off to a developer for implementation.

*Note: if you’re not looking for a custom landing page, there are tons of pre-built templates and designs floating around the Web. This can be a great way to get started quickly, but make sure that the platform tied to this design is flexible enough that you can easily customize and scale your landing page down the road.

Step 3. Choose your website building platform

If you have decided to use tools like Photoshop and Invision for your wireframing, it is now time to choose the platform you’re going to use to build and host your website.

There are a ton of options here. For example, some of the landing pages in this article are custom built by developers whereas others were built with tools like WordPress, Shopify or PageCloud.

If you are looking for a simple option that can be used by beginners, designers and developers, we would recommend PageCloud. This way, you can easily start small and scale your custom landing page into a fully functional website.

Here are a few apps that built stunning landing pages using PageCloud: 

Mesensei

Wandure

Step 4. Publish and optimize your landing page

Once you’ve taken care of the basics of building a website, which include connecting a custom domain and optimizing your on-page SEO, it’s time to publish your landing page!

However, if you really want to ensure your landing page performs well, it doesn’t end here.

To maximize conversions on a landing page, it’s important to always be running tests to see if you can improve performance - just like Invision and Slack, mentioned above.

To help run these tests, there are a variety of tools available online.

At PageCloud, we love Google Optimize as it allows you to run up to 5 free experiments.

This is how we continue to improve our landing page, which is of course built using PageCloud.

Take a look:

Feeling inspired? Build your own custom landing page today!

If you have any tips or resources you’d like to share when building a landing page, feel free to share them in the comments below.

Written by

Philip Westfall

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