Philip Westfall, July 10 2018
The Psychology of the Landing Page. To maximize conversions from a landing page, you need to understand how the visitors you're trying to connect with actually make decisions. W...
Visual content is the “secret weapon” when you’re trying to communicate with your audience online, whether you’re building a gorgeous website, educating with an infographic, or ...
“So, are you on Instagram?” Years ago, knee deep at a networking event, you probably wouldn’t expect to field questions about your presence on a photo sharing app... But, it’s 2...
As much as we might wish it wasn’t true, first impressions are crucial to any relationship. Getting off on the wrong foot with someone can be disastrous, and asking too much of ...
Search engine optimization (SEO) is a broad topic that can be very intimidating for beginners. Without a strong understanding of SEO basics and terminology, it will be difficult...
“Digital design is like painting, except the paint never dries,” British graphic designer Neville Brody has said. While this thought might seem daunting, the reality is that any...
Private, Unlisted, and Scheduled videos on YouTube all serve a different, but important purpose. Knowing why and when to leverage these videos types can benefit you and your bus...
Suppose you're hungry, but you don’t know what to eat. What would you do? You’d probably head over to Google and type in “restaurants”. Instantly, you see a map displaying resta...
Time’s-a-ticking. When it comes to marketing in general and websites specifically, you have a limited amount of time to catch consumer attention and keep it, especially when it ...