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What is SEO? Ultimate Guide To Becoming An SEO Expert

Philip Westfall, February 3 2019

SEO stands for Search Engine Optimization. Although SEO is often seen as a broad and complex topic, it doesn’t have to be difficult. The following guide breaks down everything y...

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Web Terminology 101: What You Need to Know [with Illustrations]

Philip Westfall, July 10 2018

The first step in becoming a website expert is understanding the fundamental terminology related to the Web. Why is this important? Well, once you grasp these important definiti...

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4 Landing Page Conversion Hacks [Based on Psychology]

Philip Westfall, April 30 2018

The Psychology of the Landing Page. To maximize conversions from a landing page, you need to understand how the visitors you're trying to connect with actually make decisions. W...

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Solved - Best Image Format for the Web? PNG, JPG, GIF, and SVG.

Philip Westfall, January 23 2018

Visual content is the “secret weapon” when you’re trying to communicate with your audience online, whether you’re building a gorgeous website, educating with an infographic, or ...

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Instagram Aesthetics: 7 Pro Tips to Stand Out & Increase Followers

Lauren Olson, January 10 2018

“So, are you on Instagram?” Years ago, knee deep at a networking event, you probably wouldn’t expect to field questions about your presence on a photo sharing app... But, it’s 2...

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5 Ways to Build Trust with Your Website's Visitors

Henry Brown, November 20 2017

As much as we might wish it wasn’t true, first impressions are crucial to any relationship. Getting off on the wrong foot with someone can be disastrous, and asking too much of ...

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Ultimate SEO Glossary - Simple Definitions [+ Actionable Tips]

Philip Westfall, October 18 2017

Search engine optimization (SEO) is a broad topic that can be very intimidating for beginners. Without a strong understanding of SEO basics and terminology, it will be difficult...

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Why Every Freelance Designer Should Work with Style Guides

Lauren Olson, September 29 2017

“Digital design is like painting, except the paint never dries,” British graphic designer Neville Brody has said. While this thought might seem daunting, the reality is that any...

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Private VS Unlisted on YouTube - What You Should Know [+ Examples]

Jules Ribi, September 22 2017

Private, Unlisted, and Scheduled videos on YouTube all serve a different, but important purpose. Knowing why and when to leverage these videos types can benefit you and your bus...