Digital Marketing

Every article on Digital Marketing, newest first.

AI websites Why Your AI-Generated Website Copy Feels Robotic (And How to Fix It) Fix generic AI website copy with specific examples, a reusable writing prompt and a practical editing checklist. Updated for 2026.

Digital Marketing Your Small Business Canadian Tech Stack: SaaS Products from Canada Let's make shopping Canadian easier! Here's a curated list of Saas products from Canada that can help your small business grow.

Digital Marketing How to Get Your Website Black Friday Ready: A Complete Guide Get your website Black Friday ready with our comprehensive guide! Learn how to optimize performance, create a dedicated landing page, update metadata, and boost conversions for the biggest shopping day of the year.

online tips Black Friday Spotlights: Save on Tools to Enhance Your Website As Black Friday approaches, it's the perfect time to find tools that can elevate your website without breaking the bank. We've rounded up the top tools to compliment your Pagecloud website. Keep an eye out for upcoming Black Friday deals!

Digital Marketing The Ultimate Website Copy Prep Guide: Craft Your Message Before You Build Here's your ultimate guide to creating website content that represent your brand, speaks to your target audience, and turns that audience into loyal customers. This guide includes a template for creating a user persona, a worksheet for crafting your unique value proposition, and a template for structuring your homepage.

Insights & Interviews Breaking Down Barriers: The Importance of Web Accessibility - Insights from Tony Walby Everyday life increasingly relies on digital platforms, which means accessibility has become a crucial aspect of web design. We interviewed Tony Walby, a former Paralympic judo athlete and advocate for inclusivity, on the importance of creating online spaces that everyone can

Digital Marketing Building Brand Authority in a Competitive Marketplace Learn how to build brand authority in a competitive marketplace with actionable strategies including finding your niche, creating a community, gathering feedback, building social proof, leveraging partnerships, and maintaining transparency and excellent customer support.

Insights & Interviews Chats with Marketing Leaders: Defining and Refining Website Goals Understand the ins and outs of setting goals for your website from a marketing pro! Learn how to define and refine goals that continue to support your business objectives and engage your audience.

Digital Marketing Defining Website Goals: What Exactly is a Website Conversion? Learn what website conversions are, how to define them, and understand conversion rates with our comprehensive guide. Discover how to track and improve your website’s performance. Boost your business with actionable insights on increasing conversions and optimizing user experience.

Digital Marketing Top Website Goals to Grow Online and How to Achieve Them Learn how to set and achieve website goals that drive business growth. Discover actionable steps to increase traffic, boost engagement, generate leads, enhance customer retention, and more. Transform your website into a powerful tool for success!

Digital Marketing Exit Intent Popups: Guide to Creating an Effective Exit Popup that Converts Learn how to create effective exit intent popups to lower bounce rates and boost conversions. Discover use cases, benefits for your business, engaging copy examples, and best practices for implementation on high-exit pages. Enhance your website's performance with strategic exit intent popups.

Design & UX Designing Effective Popups: Best Practices and Tips Popups are a great way to increase engagement and conversions on your website. But it's important to know how to effectively design popups that enhance your website and don't overwhelm your customers.

Product Updates Alternatives to Unbounce: Must try landing page builders We take a look at some alternatives to Unbounce landing page builder that might better fit your marketing and/or design needs.

Digital Marketing What should you track on your website? Top 10 website metrics Take a look at some of the most important metrics you should be tracking on your website. Whether you're just starting out, or rolling out a new campaign, these metrics are important in understanding your online growth.

Digital Marketing The Key Components of a Landing Page: Getting Started Guide Wondering how to create a landing page that can convert more visitors? Learn more about the structure of a landing page and best practices for copy, CTAs, and forms.

Digital Marketing Drive Traffic to Your Landing Page: Organic, Paid, and Social Strategies Using organic, paid, and social media strategies, you can drive more traffic to your landing to page to collect qualified leads and convert visitors into customers.

Product Updates Boost your website performance with Pagecloud Analytics! boost your website performance with Pagecloud Analytics! Track page views, visitors, top referring channels and more with your analytics dashboard.

Digital Marketing Leverage AI for Exceptional Website Content: A Comprehensive Guide Today's world of AI is moving fast! Learn how you can leverage AI to speed up your workflow and boost your online presence.

Digital Marketing Get found online: How to increase your website's visibility and get more users Looking to get more visits to your website? Learn the essentials in increasing your websites online visibility and getting more customers.

Product Updates Introducing Design Sidekick: a Chrome extension by Pagecloud We recently launched a Chrome extension to help you with your design and marketing tasks. Easily find colors, fonts, and styles on any web page. Optimize your page for search and social.

Digital Marketing 7 Most Effective Ways to Promote Your Website and Get Customers [2022] Our team of digital marketing experts share their best tips to help you promote your business online. Every strategy is scalable, easy to learn, and cost effective.

Digital Marketing Web Terminology 101: What You Need to Know [with Illustrations] Without a proper understanding of web related terminology, it's almost impossible to run a successful website. We've handpicked the most important terms you need to know, and explained them in plain-english. We've also added a few infographics to help you visualize how things work.

Digital Marketing How to Design a Website: Beginner's Guide Get started designing your first website! This article has everything you need to know about website builders, design elements, and website optimization!

Digital Marketing Why Every Freelance Designer Should Work with Style Guides If you are a freelancing in web design, creating a style guide for your projects is the best tool you can give your clients. Here's why, and how to make one.

Digital Marketing Feature Update Alert! Text Editing Updates to text editing including improving inline text editing and the text section within the Editing Menu.

Digital Marketing How much should you charge to build websites? [Freelancing Tips] The best website pricing strategies for freelancers: what you should charge to build websites and how to maximize your revenue through project based pricing.

Digital Marketing How much do websites cost? [Explained with 11 website examples] Easy-to-follow guide showcasing the different costs associated with building a website. Plus, we break down the costs of 11 websites ranging from FREE to $50,000.

Digital Marketing 4 Landing Page Conversion Hacks [Based on Psychology] Have you ever heard of Deictic Gaze? The Von Restorff Effect? These psychology concepts can be applied to your landing pages to help boost conversion rates. Use Google Optimize to run A/B tests to see how these tactics are improving your performance!

Digital Marketing Solved - Best Image Format for the Web? PNG, JPG, GIF, and SVG. What file type should you be using on the web? We showcase the differences as well as the best times to use JPG, PNG, GIF and SVG.

Digital Marketing Instagram Aesthetics: 7 Pro Tips to Stand Out & Increase Followers Top experts weigh in on the best tactics to communicate your brand with a gorgeous and professional Instagram account and get thousands of followers.

Digital Marketing 5 Ways to Build Trust with Your Website's Visitors It's important to build trust online with your audience by making a great impression with your website. Get clients and drive product sales with these 5 tips.

Digital Marketing Ultimate SEO Glossary - Simple Definitions [+ Actionable Tips] You can't succeed at SEO without understanding these 20 SEO terms. This glossary provides simple definitions that beginners can use to improve their rankings.

Digital Marketing Private VS Unlisted on YouTube - What You Should Know [+ Examples] How should you use the different privacy settings on YouTube? We cover the basics and give real-world examples for Public, Private and Unlisted videos.

Digital Marketing How To Get More Reviews on Google [Top 4 Strategies Explained] Everything you need to know about Google Reviews: how to get your business on Google Maps, the easiest ways to get more reviews and what you need to avoid.

Digital Marketing Top 3 SEO Hacks that ACTUALLY Work There are some effective and proven ways to improve your SEO that the pros haven't been sharing with you. Rank higher on Google with these three tips.

Digital Marketing These 5 SEO Myths are Wasting You Time AND Money Don't fall for quick-fix SEO myths at the expense of your online business. Here are the top 5 ways you might be ruining your chance of ranking on Google.

Digital Marketing Personal Branding 101 for Creatives Focused on Good Work It's crucial for your business to build a Personal Brand that people trust. This starts with being creative and starting with good work from Day 1.

Digital Marketing 9 Business and Website Metrics You Should Be Tracking Metrics are essential to understanding the health of your business. Here are the top 9 metrics you should be tracking today.

Digital Marketing 7 Commonly Overlooked Website Costs How much does a website really cost? Take a look at these 7 commonly overlooked website costs, and make sure you don't miss them.

Digital Marketing Switching Website Builders: What You Need to Know Thinking of switching website builders? Make sure you ask yourself the right questions before making the switch.