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Get found online: How to increase your website's visibility and get more users

Robin Gandy, April 5, 2023

The internet is a vast and ever-growing place, and getting your website found online can be a daunting task. With so much competition, it’s important to make sure that your website stands out and is easily found by potential customers. 

Let's take a look at some of the most effective ways to get your Pagecloud website found online, and how your website's analytics can help you optimize your site to get more visits. 

Search Engine Optimization (SEO) 

Search engine optimization (SEO) is one of the most important and effective ways to get your website found online. SEO involves optimizing your website with keywords, content, and other features that make it easier for search engines like Google and Bing to find and rank your website. 

By optimizing your website for SEO, you can ensure that your website appears at the top of search engine results when potential customers search for terms related to your business. 

Check out our comprehensive guide to becoming an SEO expert!

Let's look at some of the main factors in optimizing your website, and improving your site's ranking.

Content hierarchy and meta tags

It's important to have proper semantic structure so search engine bots can easily crawl and index the content. This includes proper tagging, ensuring that pages are properly linked, and making sure that the site is free from errors and other technical issues. This is also referred to as "on page SEO". 

Creating a content hierarchy is easy in Pagecloud! Just click the text and format it as an H1, H2, H3, etc. tag in your Editing Panel. 

Learn more about meta tags

User experience

User experience (UX) is an important part of SEO, as it helps ensure that visitors have a good experience when they visit a website. This includes making sure the site is easy to navigate, contains relevant content, and loads quickly.

Your website's design should always consider your user's experience. Check out our ultimate guide to web design to learn how you can create a website that is easy to navigate.

Pagecloud makes it easy to design user friendly websites. We recommend using one of our professionally design websites as a starting point to ensure you are employing well-balanced design. 

Mobile optimization

Mobile optimization is an important part of SEO, as it helps ensure that a website is accessible and usable on mobile devices. This includes making sure that the site is responsive and loads quickly, as well as ensuring that the content is properly optimized for mobile devices.

Every Pagecloud template is mobile compatible, and you can easily make edits to your mobile website in the mobile editor. 

Sitemap

A sitemap is an organized structure of a website and its content. It is a critical tool for SEO because it helps search engines easily find and index the pages of a website. Pagecloud automatically generates a sitemap when you publish your website, making it easy to submit to Google Search Console.

A sitemap gives search engine crawlers an overview of the website's structure and links to individual pages. It enables search engine crawlers to discover new webpages and links between the pages, helping them to better understand the overall structure of a website. 

Looking for help with SEO? Hire a Pagecloud Pro to help with improve your website's online visibility! 

Content Marketing

When it comes to driving traffic to your website, content marketing is one of the most effective strategies. Content marketing is the process of creating and distributing content with the purpose of attracting and engaging an audience. It’s often used to build brand awareness, increase website visits, and generate leads and sales. 

With Pagecloud, you can create a blog to continuously publish and share content. Additionally, you publish landing pages for specific events, promotions, or products. 

Learn more about creating landing pages with Pagecloud

Here are the most important things to consider when creating targeted content:

Create quality content

Quality content is essential for improving website traffic. Creating content that is relevant to your target audience and provides value to them will help draw in more website visitors. By creating targeted content, you can ensure the right users are finding your website, which makes it more likely that your visitor will become a customer. 

Use keywords

Keyword research is an important part of content marketing. Using keywords can target audiences who are searching those topics in search engines like Google and Bing. You can optimize your content for search by adding relevant keywords into your headings, subheadings, and descriptions. 

Pagecloud integrates with Semrush to give you a keyword research tool right inside your page and blog editor! Search for keywords, and save your keywords for later use across your website. 

Learn how to find the best keywords to include on your website!

Use visuals

Visuals can be a great way to capture people’s attention and draw them to your website. Make sure your content includes visuals, such as images or videos, to best convey your product or brand. You can use stock image websites to find high quality images to include on your website. 

Social Media 

Platforms like Facebook, Twitter, and Instagram make it easy to spread the word about your business and draw attention to your website. You can create content that links back to your website and use social media to engage with potential customers. Engaging with your audience can help you cultivate relationships and keep people coming back to your website. 

You should consider social media as an ongoing part of your content marketing strategy, and continue to push the content you've created through those platforms. 

Paid Advertising 

Paid advertising is a great way to get your website found online quickly. Paid advertising platforms like Google Ads and Facebook Ads allow you to target potential customers with ads that link directly to your website. This can be a great way to get your website in front of the right people quickly. 

Using Analytics to Optimize Your Website 

Once you’ve implemented these strategies to get your website found online, it’s important to use analytics to determine what’s working and what’s not. Analytics tools can provide you with valuable insights into your website’s performance, such as how many people are visiting your website, where they are coming from, and how long they are staying. This data can help you optimize your website to get even more visitors and increase your chances of converting them into customers. 

Here are a few things analytics can tell you about your website:

Traffic analysis

Analytics can give you an overview of how much traffic is hitting your website, including page visits, and number of visitors. This information can help you identify which pages are most popular, and how many hits your website is getting throughout a selected period of time.

Using analytics, you can also understand where your users are coming from. Channels can include search engines, social media, email marketing, 3rd party websites, and more. Understanding where your users are coming from can help you determine how you want to spend your marketing efforts.

Understand user behavior

Understanding how your users are interacting with your website, such as which pages are most popular, which pages are being viewed the most often, and which pages users are spending the most time on, it another important part of analytics. This information can help you identify which pages need more attention and which pages need to be redesigned. 

Conversion Tracking

Website analytics can help you measure the effectiveness of your website by tracking the number of conversions (purchases, signups, etc.) that your website generates. This can help you identify which pages need to be optimized to increase conversions, or which pages need to adjusted. 

What's next?

By following these tips and using analytics to better optimize your website, you can ensure that your website stands out and is easily found by potential customers. So get started today with a Pagecloud website!

Written by

Robin Gandy

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