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Insights & Interviews

Chats with Marketing Leaders: Defining and Refining Website Goals

Robin Gandy, July 16 2024

This week we sat down with Manuela Bàrcenas, Head of Marketing at  Fellow.app, the top rated AI meeting management software, to discuss goal setting and aligning website goals w...

Design & UX

Chats with Marketing Leaders: Zooming Out and Understanding What’s Valuable to Your Customers

Robin Gandy, July 8 2024

A website that doesn’t consider its users is less likely to turn visitors into customers. This week, we’re learning from an expert on understanding customer journeys and how it ...

Design & UX

14 Super Clever 404 Pages that are Totally On-Brand

Philip Westfall, June 25 2024

Creative 404 pages are all rave these days. Seems like web designers are constantly trying to one-up each other by making better and better versions of what used to be a generic...

Digital Marketing

Defining Website Goals: What Exactly is a Website Conversion?

Robin Gandy, June 20 2024

In the field of digital marketing, the term "website conversion" gets thrown around a lot. But what exactly does it mean, and why is it important for your business? Let's break ...

Digital Marketing

Top Website Goals to Grow Online and How to Achieve Them

Robin Gandy, June 13 2024

Is your website working hard enough for your business? Launching a website is sometimes not enough; you have to continuously use your website to drive your business goals. Wheth...

Design & UX

Exit Intent Popups: Guide to Creating an Effective Exit Popup that Converts

Robin Gandy, June 10 2024

So you've heard you should implement a popup strategy on your website, but you're not sure where to get started. Exit intent popups are one of the most effective tools to captur...

Design & UX

Get Your Website Summer Ready: 10 Tips for a Seasonal Website Refresh

Robin Gandy, June 3 2024

We're entering everyone's favourite season! Summer is just around the corner and a change in season is a good reminder to refresh and revitalize your website. Here's a look at s...

Design & UX

Introducing Pagecloud Popups: A Better Way to Increase Engagement and Conversions

Robin Gandy, May 22 2024

Engaging your audience effectively is the key to success for your online presence. A website that is dynamic and delivers value without overwhelming users can mean the differenc...

Design & UX

Designing Effective Popups: Best Practices and Tips

Kelsey Gilchrist, April 3 2024

When designed effectively, popups can be a powerful tool for increasing website conversions. A great popup boosts engagement, turning visitors into customers. But how can you en...

Product Updates

Alternatives to Unbounce: Must try landing page builders

Robin Gandy, September 12 2023

The key to effective marketing campaigns is creating killer landing pages that actually get results. But finding the right tool to make those pages can be a bit overwhelming. On...

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